An Insider’s Look at the Italian Icon
Great stories are always exciting. They can even bring a sense of security and reassurance: just think about every childhood story time. A well-told story is like a well-made car, picking you up and getting you going. It allows some escapism of the imagination during these tough times. Alfa Romeo invites fans on a 110-year journey through its history over a series of captivating episodes every week leading up to its birthday
Celebrating 110 years of history
On June 24, 2020, the Alfa Romeo brand will mark a prestigious milestone: the Biscione – as the brand is known in Italy – will celebrate 110 years of technological innovations, sporting successes and unforgettable creations. The “Storie Alfa Romeo” will appeal to Alfa Romeo and motoring enthusiasts alike, the brand praised not only by fans, but also by anyone who appreciates beauty, innovation and performance. Intertwined with the best of Italy, the history of Alfa Romeo is an inspiring tale of character, ingenuity, courage and triumph.
Passion at heart: Alfa Romeo tells its story
By using its best-known models and accompanying them with archive images of the cars on show at the Museo Storico Alfa Romeo, Arese, “Storie Alfa Romeo” embraces Italian history and society while highlighting the brand's evolution from coachbuilder to motorsport champion and global icon. It focuses on those driven by fascination with the automobile, each episode taking people on an intimate rendezvous with drivers and stars, engineers and designers, celebrities and ordinary fans – all key players in the legend that is Alfa Romeo.
From Milan’s Via Cappuccio to the world
“Storie Alfa Romeo” begins with the first car produced by the company, the 24 HP, designed by Giuseppe Merosi at his home on Milan’s Via Cappuccio, even before the company name A.L.F.A. (Anonima Lombarda Fabbrica Automobili – Lombard Automobile Factory, Inc.) was registered in Milan on June 24, 1910. Come discover Alfa Romeo's roots and close ties with London, Bordeaux and Naples, which opened the brand up to the world from the outset. Relive the origins of the racing legend of Alfa Romeo: from its on-track debut in 1911 to its first victory in 1923 in the Targa Florio, when the famed Quadrifoglio was born.
DRIVING ON-BOARD THE 24 HP, FROM THE ORIGINS TO THE FIRST INTERNATIONAL VICTORIES (1906-1925)
Stories and characters from the early 20th century, centered around the first car: an elegant convertible capable of a hundred kilometers per hour.
ICONIC 6C 1750 FORETELLS FUTURE AND DOMINATES ITS ERA
In the 1930s, the 6C 1750 possessed the unique ability to win races and design awards.
With outstanding power-to-weight ratio and perfect balance, the 6C 1750 launched technical traditions that continue today.
THE 6C 2500 VILLA D’ESTE – A MASTERPIECE OF 20TH CENTURY MOTORCAR ART
Alfa Romeo remained a benchmark during the years before and after the Second World War, while industrialisation began moving the motor car away from the artisan approach towards modern manufacturing.
ALFA ROMEO WINS THE FIRST FORMULA 1 WORLD CHAMPIONSHIP
The bond between Alfa Romeo and Formula 1 is inscribed in the history of GP racing: Alfa Romeo won the inaugural Grand Prix Championship in 1950, with Nino Farina on board an Alfa Romeo Tipo 158 "Alfetta", a success repeated in 1951 by Juan Manuel Fangio in the Alfetta 159
“GAZELLES” AND “PANTHERS” ROAM THE STREETS OF ITALY: ALFA ROMEO’S SPORTY SEDANS AT THE SERVICE OF THE LAW
The fifth episode of the “Storie Alfa Romeo” is set in post-war Italy, rebuilding towards the economic boom.
DUETTO, THE ITALIAN SPIDER CONQUERS HOLLYWOOD
The Giulietta Spider’s starring role in Italian films at the beginning of the 1960s were the dress rehearsals for the Duetto to comement Italian charm in Hollywood movies.
SHAPE AND COLOUR REVOLUTION IN THE 33 STRADALE, CARABO AND MONTREAL
Ingenuity, advanced materials, and styling that marries technological innovation and creativity: these are the ingredients of the Tipo 33’s design.
DESIGN, SPORTINESS AND INNOVATION MADE THE 156 AN AUTHENTICALLY SUCCESSFUL ALFA ROMEO
A million people in dealerships at its launch and over 680,000 sales overall: the 156 was one of Alfa Romeo’s greatest ever successes.
THE 8C COMPETIZIONE SUPERCAR PAID HOMAGE TO TRADITION WITH ONE EYE FIRMLY ON THE FUTURE
The 8C Competizione provided a laboratory for the future founded in Alfa Romeo’s roots.
GIULIA AND STELVIO EXPRESS 110 YEARS OF ITALIAN EXCELLENCE
The "Storie Alfa Romeo" series comes to an end in the week of the Brand’s 110th anniversary, highlighting the cars that embody 110 years of styling and technical excellence, all proudly “Made in Italy”.
