“Compasso d’Oro ADI 2014”: Honourable Mention for the Alfa Romeo Giulietta

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“Compasso d’Oro ADI 2014”: Honourable Mention for the Alfa Romeo Giulietta

The Alfa Romeo Giulietta has received Honourable Mention for the "Compasso d'Oro ADI - Associazione per il Disegno Industriale" (Industrial Design Association Golden Compass), Europe's oldest and most prestigious design award.

 

The prestigious award extends the series of accolades received by the Giulietta, which from launch to date numbers more than 20 awards from the international press: from Italy to Germany, from Greece to France and from Denmark to Slovenia. With a host of awards from the media and warm reception from the European public, the Alfa Romeo Giulietta confirms its standing as representing the best of Italian manufacturing, masterfully combining an elegant and dynamic design with the most advanced technology in the field of engines, safety and on-board comfort.

 

To continue playing a leading role in its segment, the model has been updated recently, offering a revamped style, new engine versions and more technological content. In particular, the new look of the front grille and the chrome-plated frame of the fog lights give fresh touches to the front end. This is the starting point for the design of the entire car, which combines an energetic personality with a distinctly elegant form.

 

The headlights have DRL featuring LED technology with "daytime running light" function for maximum active safety. The innovative rear lights adopt LED technology in the same way, which serves not only an aesthetic purpose but also that of preventive safety.

 

What's more, to emphasise the dynamic lines of a model that blends sportiness and elegance, three new liveries have been introduced - Moonlight Pearl, Anodizzato Blue and Bronze - while three new

alloy wheels (16'', 17'' and 18'') forcefully underscore the profile of the new Alfa Romeo Giulietta.

 

The side windows recall the appearance of a coupé, and emphasise the dynamism and fluidity of form, thanks also to the concealed rear door handles. The ribs on the sides elongate the car while the clean lines that end at the rear accentuate the angular shape of the car body.

Attention was paid to details and high-quality materials were chosen to represent the ultimate expression of Italian style. Standing out in particular are a new door panel and handle and the brand-new insert on the central console and dashboard. All elements are treated with uniform scratch-proof paint and the trims are homogeneous in terms of colour and materials. The result is a superior-quality environment that welcomes passengers into a warm and enveloping atmosphere.

 

The seats and steering wheel are new, too, and further highlight the perceived quality and comfort on board. Making their début on the Quadrifoglio Verde version - on the market shortly - are the new specific sports seats upholstered in black leather/Alcantara with contrasting stitching and electro-welded logo on the backrest.

 

Sporty design and a new form which recalls the Alfa Romeo grille also for the steering wheel, now characterised by an aluminium insert, black, white or red stitching - depending on the interior and trim level - and an upholstery in high-quality leather made with special foam that ensures a safe and immediate grip.

 

These, in summary, are the new stylistic features of the new Alfa Romeo Giulietta, which certainly contributed to the Honourable Mention for the "Compasso d'Oro ADI" award. Established in 1954 and currently held every three years, the "Compasso d'Oro" resulted from an idea of Gio Ponti and for years was organised by the Rinascente department store to highlight the value and quality of the products of Italian design, then in its early stages. It was later given to the ADI (Associazione per il Disegno Industriale), which since 1964 handles its organisation and supervises its impartiality and integrity.

 

The recipient of the Compasso d'Oro award is determined on the basis of a preselection by the ADI Permanent Design Observatory, comprising a commission of experts, designers, critics, historians, specialist journalists, ADI members or otherwise, all constantly committed to gathering information year after year and assessing and selecting the best products, which are then published in the ADI Design Index annuals.

 

The almost three hundred award-winning projects from more than 50 years of the award's history, together with the almost two thousand chosen with Honourable Mention, are gathered and preserved in the Historical Collection of the "Compasso d'Oro ADI" award, which since 2001 has been entrusted to the ADI Foundation. In 2004 the Italian Ministry of Cultural Heritage declared the collection "of exceptional artistic and historic interest", and as a result included it among the national heritage.

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