For 2014, several times champion Jorge Lorenzo will be the face of the Alfa Romeo brand. A winning combination of one of the most well-known and appreciated racers at an international level and the brand with a century of history that superbly expresses Italian style and motoring experience together with a unique, winning spirit made of challenges and competition.
In particular, the exceptional 'Alfa Romeo Fan' will sport the Alfa Romeo logo both on the racing suit and the helmet used in the 2014 MotoGP World Championship, where he will compete with his official Yamaha YZR-M1 in the Movistar Yamaha MotoGP team.
This agreement will also allow Alfa Romeo to produce communication campaigns that make use of the sporting image of Jorge Lorenzo, the only Spanish racer to have won two titles in the premier class of motorcycle racing. And there's more. In the rounds of the 2014 MotoGP World Championship, some Giuliettas, including the new Quadrifoglio Verdes, will be available to Jorge Lorenzo and his staff. This version is distinguished by the legendary emblem that has always distinguished the most "aggressive" Alfa Romeos in addition to the 4C supercar that Jorge himself will be driving.
The Spanish racer will also drive the Alfa Romeo 4C supercar on some circuits of the 2014 SBK Superbike World Championship. It was recently named Safety Car and Official Car of the thrilling championship, a role that it will perform together with the Quadrifoglio Verde versions of the MiTo and Giulietta. With the current season, Alfa Romeo is crossing the finish line of the seventh year in a row of partnership: the brand has taken part in the event since 2007 - as Top Sponsor, Safety Car and Official Car - sharing the same values of sportsmanship, technology and safety at the highest levels.
The agreement between the Alfa Romeo brand and champion Jorge Lorenzo also includes important communication and marketing activities on the traditional channels, the web and social media over the course of 2014. Through this sponsorship, Alfa Romeo confirms its position as the automotive brand that, more than any other, can express the atmosphere experienced on the tracks, as well as sharing the values of sportsmanship and desire to excel inherent both in the DNA of Alfa Romeo and the stars of motorcycle sport.