On its Centenary, Alfa Romeo became the guest of honour at the prestigious Goodwood Festival of Speed 2010, where over 50 Alfa cars featured - both past and current. Included in the line-up were sixteen priceless models belonging to the Alfa Romeo History Museum in Milan.

Celebrities, fans and collectors from all over the world were welcomed by a sculpture dedicated to Alfa Romeo, which is inspired by the brand's iconic Cloverleaf badge.

Displayed on the front lawn of Goodwood House, the sculpture was created by the famous artist and designer, Gerry Judah, who wanted to celebrate the spirit of Alfa Romeo by showcasing two of the brand's most important cars at the centre of his work: the new Alfa 8C Competizione - the supercar which has won numerous international awards - and the Alfa P2 Grand Prix which won the Automobile World Championship in 1925 (in celebration of this victory, a golden laurel wreath was added to the original Alfa Romeo badge). Four of the priceless models from the Alfa Romeo History Museum - the 1938 8C 2900B Le Mans Speciale, the 1932 Gran Premio Tipo B (P3), the 1951 Gran Premio Tipo 159 “Alfetta” and the 1993 155 DTM took part in the Festival of Speed's main attraction: the demanding Goodwood Hillclimb.

The remaining 12 models from the Alfa Romeo History Museum were ‘shared’ between the Cartier "Style et Luxe" concours d’elegance and the Cathedral Paddock. The indisputable queen of the Supercar paddock was the latest addition to the Alfa Romeo supercar family, the 8C Spider, which certainly turned heads with its award-winning looks and distinctive V8 growl as it made its way past the crowds up Goodwood Hill.

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