• Episode 1
  • Episode 2
  • Episode 3
  • Episode 4
  • Episode 5
  • Episode 6
  • Episode 7
  • Episode 8
  • Episode 9
  • Episode 10

Episode 1

DRIVING ON-BOARD THE 24 HP, FROM THE ORIGINS TO THE FIRST INTERNATIONAL VICTORIES (1906-1925)

Stories and characters from the early 20th century, centered around the first car: an elegant convertible capable of a hundred kilometers per hour.

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Episode 2

Episode 2

ICONIC 6C 1750 FORETELLS FUTURE AND DOMINATES ITS ERA 

In the 1930s, the 6C 1750 possessed the unique ability to win races and design awards.

With outstanding power-to-weight ratio and perfect balance, the 6C 1750 launched technical traditions that continue today.

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Episode 3

Episode 3

THE 6C 2500 VILLA D’ESTE – A MASTERPIECE OF 20TH CENTURY MOTORCAR ART

Alfa Romeo remained a benchmark during the years before and after the Second World War, while industrialisation began moving the motor car away from the artisan approach towards modern manufacturing.

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Episode 4

Episode 4

ALFA ROMEO WINS THE FIRST FORMULA 1 WORLD CHAMPIONSHIP

The bond between Alfa Romeo and Formula 1 is inscribed in the history of GP racing: Alfa Romeo won the inaugural Grand Prix Championship in 1950, with Nino Farina on board an Alfa Romeo Tipo 158 "Alfetta", a success repeated in 1951 by Juan Manuel Fangio in the Alfetta 159

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Episode 5

Episode 5

“GAZELLES” AND “PANTHERS” ROAM THE STREETS OF ITALY: ALFA ROMEO’S SPORTY SEDANS AT THE SERVICE OF THE LAW

The fifth episode of the “Storie Alfa Romeo” is set in post-war Italy, rebuilding towards the economic boom.

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Episode 6

Episode 6

DUETTO, THE ITALIAN SPIDER CONQUERS HOLLYWOOD

The Giulietta Spider’s starring role in Italian films at the beginning of the 1960s were the dress rehearsals for the Duetto to comement Italian charm in Hollywood movies.

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Episode 7

Episode 7

SHAPE AND COLOUR REVOLUTION IN THE 33 STRADALE, CARABO AND MONTREAL

Ingenuity, advanced materials, and styling that marries technological innovation and creativity: these are the ingredients of the Tipo 33’s design. 

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Episode 8

Episode 8

DESIGN, SPORTINESS AND INNOVATION MADE THE 156 AN AUTHENTICALLY SUCCESSFUL ALFA ROMEO

A million people in dealerships at its launch and over 680,000 sales overall: the 156 was one of Alfa Romeo’s greatest ever successes.

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Episode 9

Episode 9

THE 8C COMPETIZIONE SUPERCAR PAID HOMAGE TO TRADITION WITH ONE EYE FIRMLY ON THE FUTURE

The 8C Competizione provided a laboratory for the future founded in Alfa Romeo’s roots.

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Episode 10

Episode Ten

GIULIA AND STELVIO EXPRESS 110 YEARS OF ITALIAN EXCELLENCE

The "Storie Alfa Romeo" series comes to an end in the week of the Brand’s 110th anniversary, highlighting the cars that embody 110 years of styling and technical excellence, all proudly “Made in Italy”.

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